Marketing For Trail Races

Race directors, we know the juggling act: logistics, volunteers, sponsors, last-minute social posts. Marketing often gets pushed to the bottom of the list.

That’s where SPARC comes in. We help trail races simplify their communications and build a strategy that boosts registrations, attracts sponsors, and creates a race experience runners won’t forget.

Special US Trail Running Conference Offer:
Get two of our most popular services in one high-impact month with the SPARC Toolkit, designed to give you clarity, structure, and results. Choose up to 2 of the following:

• Brand Story + Value Proposition → Define what makes your race unique and craft messaging that resonates.

• Marketing Campaign Calendar → A year-long roadmap to send the right message at the right time.

• Website Conversion Review → Clear, actionable feedback to turn more visitors into registrants.

• Sponsor + Recap Decks → Polished, branded materials to win new sponsors and keep current ones engaged.

Conference Rate: $1,600 (30% savings) for one month of expert support.