Services

SPARC offers strategic marketing, sponsorship, and impact services designed specifically for endurance events and organizations. Our work is built to support the realities of race operations: limited time, small teams, and the need for year-round clarity.

Some teams work with us around a single need. Others partner with us across multiple areas. We’ll meet you where you are.

How Sparc Supports You

Core Service: Year-Round Marketing Strategy & Execution

A Clear, Usable System for Event Marketing

Races face unique challenges: keeping runners engaged, running campaigns consistently, and balancing marketing alongside race operations. SPARC’s marketing services provide a centralized, year-round approach that makes planning and execution easier.

At the center of this work is our custom Marketing Planner, supported by strategy, content, and execution services based on your team’s needs.

Work With Us

Service Levels

ESSENTIALS

Your Event Marketing, Simplified

  • Custom Marketing Planner
    A year-round strategy built specifically for your event, audience, and calendar.

  • Centralized Dashboard
    A single place to view, manage, and track all campaigns.

  • Guided Support
    Coaching and brainstorming sessions to help your team implement the plan and grow participation.

Who it’s for:
Solo race directors or small teams who want structure, clarity, and a turnkey system without added complexity.

PREMIUM

Fully Managed Marketing, Start to Finish

  • Everything in Growth
    Strategy, planner, dashboard, guided support, and professional copywriting.

  • Campaign Execution
    Scheduling and publishing of email and social media campaigns on your behalf.

  • Performance Reporting & Optimization
    Ongoing insights and adjustments so your team can stay focused on race operations.

Who it’s for:
Events that want a hands-on partner managing marketing from strategy through execution and reporting.

GROWTH

Strategy Plus Creative Support

  • Everything in Essentials
    Full access to your custom planner, dashboard, and guided support.

  • Copywriting Support
    Professionally written email and social content tailored to your event and audience.

Who it’s for:
Teams that want ready-to-use content and professional guidance without hiring additional staff.

Additional Strategic Services

Social & Economic Impact Studies

Measure and communicate the full value of your event, from participant engagement to community and economic impact. Ideal for teams looking to support sponsorships, funding, or long-term growth with credible data.

SPARC partners with leading scholars from Kent State University. Professor Shawn Rohlin is a nationally recognized public finance economist whose research focuses on economic impact analysis, regional development, and the measurable effects of policy and investment on local economies. Professor Jennifer Wiggins is a consumer psychologist who specializes in measuring audience and stakeholder perceptions and is a recognized expert on charitable donations, prosocial behavior, and the cultural and creative industries.

We help races and purpose-driven organizations measure what matters and share it powerfully. Our impact communications combine rigorous research with compelling storytelling to demonstrate meaningful outcomes for communities, sponsors, and stakeholders.

  • Custom research models tailored to each organization’s unique goals and priorities

  • Measurement across a range of potential factors, including economic, social, health, and community impact

  • Strategic storytelling delivered through impact reports, digital content, and stakeholder-ready assets

Sponsorship Strategy & Materials

Clear, compelling materials that help sponsors understand the value of partnering with your event.

Includes:

  • Sponsorship decks and one-pagers

  • Partnership proposals

  • Strategic guidance around sponsorship structure and activation

Built for teams looking to grow, renew, or elevate sponsor relationships.

Brand Strategy & Portfolio Support

Clarify your event’s identity, positioning, and growth potential.

This work supports:

  • Events expanding their footprint

  • Portfolios with multiple races

  • Teams who are integrating newly acquired events under a cohesive brand

What Our Clients Are Saying

”Maria and Mary are an absolute joy to work with! Every meeting with them is not only fun but packed with valuable insight. They’ve provided me with creative ideas, detailed information, and clear procedures that have helped me lead Mamba Trail Runners more effectively. Their guidance has been instrumental in taking our races and community to new heights. I highly recommend working with them — they’re truly the best when it comes to helping you grow your trail running organization or race.”

—James Boler, Mamba Trail Runners

Let’s Build Systems That Support the Work Beyond Race Day

If you’re looking for a clearer strategy, stronger partnerships, or better ways to communicate your impact, we’d love to learn more about your event.

Book a Call