Services

Races face unique challenges: keeping runners engaged, securing sponsors, and running campaigns consistently. SPARC’s Marketing Planner provides a centralized, year-round system that puts your strategy at your fingertips. From building a complete marketing plan to providing a custom dashboard where your team can execute campaigns, we deliver solutions tailored to your team, your goals, and your race’s unique needs.

Year-Round Marketing Strategy, All in One Place

Service Levels

1. ESSENTIALS

Your Event Marketing, Simplified

Custom Marketing Planner: A year-round strategy built specifically for your event.
Centralized Dashboard: View, manage, and track all campaigns in one place.
Guided Support: Coaching and brainstorming sessions to help your team implement the plan and grow participation.

Who it’s for: Solo-preneur race directors or small teams who want a turnkey solution to boost growth and engagement.

3. PREMIUM

Fully Managed Marketing, Start to Finish

All Growth Features: Custom marketing strategy, dashboard access, guided support, and professional copywriting.
Campaign Execution: Scheduling and publishing of email and social media campaigns for you.
Performance Reporting & Optimization: Regular insights and adjustments so your team can focus on race day success.

Who it’s for: Events that want a fully managed marketing solution, from strategy and content creation to execution and reporting.

2. GROWTH

Elevate Your Marketing with Creative Support

All Essentials Features: Full access to your custom marketing planner, dashboard, and guided support.
Copywriting Support: Professionally written content for social media and email.

Who it’s for: Teams that want ready-to-use content and professional marketing guidance without hiring extra staff.

OTHER SPECIALIZED OFFERINGS

Impact Studies
Measure and showcase the impact of your race or community organization, from engagement to economic contribution, for teams that want to prove their value and inspire support.

Sponsorship Kit Materials
Polished presentations, one-pagers, and proposals to attract and retain sponsors. For teams looking to grow sponsor relationships.

Brand Strategy:
Clarify your race’s identity, positioning, and growth potential across your portfolio, for race directors looking to expand their footprint or integrate newly acquired events under a single, cohesive brand.

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